Sports Business

Top tennis players target U.S. Open’s star-studded mixed doubles event in prize money push

With the start of the year’s final Grand Slam a little more than a month away, the group of top-20…

Fanatics Fest 2026: The coolest things we saw, including Justin Bieber’s sports dominance

The third annual Fanatics Fest at the Javits Center in New York City wrapped up on Sunday, completing four days…

The sadness of Lionel Messi’s last tango

Lionel Messi found himself surrounded.Tens of thousands of fans looked down on him at MetLife. Billions were watching around the…

The story behind Erling Haaland and his taxidermy raccoon: ‘Lock the doors, let’s make this special’

Get free access to the most comprehensive World Cup coverage in The Athletic app.Norway star Erling Haaland returned home from…

Royal Birkdale has changed for The Open – this is how it feels to play it

The fairway in front looks more like a green because of the surrounding trouble. With the grandstand overlooking a tight…

The BookKeeper — Exploring FIFA’s finances: Where the money comes from and where it goes

“Every dollar goes back to the development of football.”So said FIFA president Gianni Infantino in Mexico City on June 10,…

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