Spotify will bring one of the most prominent voices in contemporary music to the Barça shirt for the upcoming Clásico on May 10, the biggest stage in world football. The chosen artist is multi-Grammy winner and global superstar Olivia Rodrigo, one of the most celebrated pop singers of her generation, with over 50 million listeners a month on Spotify and nine songs in the Spotify Billions Club -the select group of tracks with over one billion streams.
With this global branding initiative, set to reach a massive audience, Olivia will become the youngest artist ever to appear on the FC Barcelona shirt as part of the agreement between FC Barcelona and Spotify. The event also comes just weeks before the release of her third studio album, scheduled for June 12, titled ‘you seem pretty sad for a girl so in love’.
A few days before El Clásico, the honour of debuting the logo on the blaugrana kit will go to the women’s team, on May 6 in their Liga F match against Levante UD.
Concert for “Livies” in Barcelona
To turn this logo change into a full musical event, as previously seen with Travis Scott, Spotify will bring Olivia Rodrigo to Barcelona for a special performance on the night of May 8 at an iconic city location transformed into a music venue. This private concert will be exclusively for her fans, known as “Livies”, who will receive invitations from Spotify based on their listening activity on the world’s most popular streaming platform.
Four years after the start of its collaboration with FC Barcelona, Spotify has turned these logo changes into one of the most eagerly awaited moments of the year. This time, it carries added symbolic significance, as El Clásico returns to the Spotify Camp Nou for the first time since it opened after redevelopment.
Olivia Rodrigo follows in the footsteps of Ed Sheeran, Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalía and Drake, who have previously featured on the front of the Barça shirt.
Limited-edition shirts and lifestyle collection
As usual, exclusive editions of the match shirt will go on sale from Friday the 1st at Barça Stores, the club’s e-commerce platform and the Nike store on Passeig de Gràcia in Barcelona and SNKRS.
One limited edition includes 1,899 Match-quality shirts. Another, more exclusive version is limited to just 22 Match-quality shirts, signed by the starting players from both matches, El Clásico and the Liga F fixture. An additional 11 shirts, signed by Olivia Rodrigo, will also be available.
The lifestyle collection, inspired by the artist’s visual universe, includes a T-shirt, crewneck sweatshirt, hoodie, hat, scarf, mug, sticker pack and tote bag. This collection will also go on sale on Friday the 1st at Barça Stores and on the club’s online outlet.
FC Barcelona will also release a special edition of the popular Barça Matchday Playlist on Spotify, curated by Olivia Rodrigo herself and featuring songs designed to motivate the players and get the fans in the mood in the build-up tothe match.
Statement by Olivia Rodrigo:
“Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that. It’s been so fun seeing the jersey come to life and creating a full collection with Spotify and Barca. On top of that, getting to perform for the fans who’ve been listening since day one, in a city like Barcelona, is going to be so special. That’s everything to me. I cannot wait to see them.”
Statement by Manel del Río, Managing Director at FC Barcelona:
“Clásico after Clásico, our agreement with Spotify allows us to strengthen an activation that has become a strategic asset for the club and a clear example of our commitment to generating value beyond competition. It’s an initiative that adds value, reinforces our global positioning, and builds a distinctive offering based on the connection between culture and sport.
At FC Barcelona, we believe the future lies in integrating disciplines and languages that allow us to connect with new audiences and amplify our impact. This partnership enables us to move in that direction, positioning the club as a global benchmark at the intersection of sport, culture, and entertainment.”
Statement by Marc Hazan, Vice-President of Partnerships and Marketing at Spotify:
“Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona. Fandom doesn’t have borders and the most powerful thing Spotify can do is bring those worlds together. Putting her most dedicated fans in the room with her on the eve of El Clásico, that’s what this partnership was built for.”
